BUY THE BOOK

Ladies and Gentlemen:

I have enjoyed many blessings in my life.  One of them has been my success as an entrepreneur.  Another has been the opportunity to share my strategies with other business owners, and sales professionals – in particular and help them grow their businesses.

My new e-zine “Own Your Business, Own Your Life” is another way for me to communicate with you and provide you with a high content message to help you achieve your goals.

In this inaugural issue, I want to give you a few tips on how you can create a niche market.  Niche marketing will allow you to focus your time and energy on the opportunities with the most potential. 

1. Start by listing the knowledge and capabilities you have developed through your education and work life. How can you leverage your education and experiences to attract more clients and demonstrate your authenticity?  What interests and hobbies do you pursue?  Pick something that you like and enjoy.
2. Look at your list.  Where do these people pursue this common interest?  Go where they go. 
3. Identify the people you already know who fit in these niches (i.e., existing clients, friends, and associates).  Who do they know?  Where do they meet? How do they communicate?  What do they read?
4. Get to know the leaders of organizations, associations, charities, clubs, to which these people belong.   
5. What can you do to help the people in this niche?  Find opportunities to speak about these topics at their meetings.  Write articles for their publications.  

By filtering your marketing efforts through your own capabilities and interests, you can make very personal – and potentially profitable – business connections with the types of clients you want to have, enabling you to: Own Your Business, Own Your Life!

Phil Wilkins – speaker, consultant, author, entrepreneur.
Phil’s Wilkins’ strategies for success can help your company:

• Attract wealthy business-owners as clients
• Strengthen and grow your business
• Build vital relationships through networking
• Cultivate leadership.  
• And enjoy a balanced life.

For more information, visit www.philwilkins.com, or e-mail Phil at phil@philwilkins.com

To book Phil for your next conference or in house event contact Teresa at Teresa@philwilkins.com or call Toll free:  888-663-6254

Article Reprints
Own Your Business, Own Your Life!  is an electronic newsletter distributed to our clients and colleagues to help them sell more goods and services by developing people. Portions of this newsletter may be reprinted in your organization or association newsletter, provided the following credit line is included:

Phil Wilkins is the CEO of Diverse Wealth Systems, which empowers businesses and sales professionals to sell more goods and services by leveraging diverse ideas, people and systems. He presents keynotes on client acquisition, connecting to the diverse community, the power of entrepreneurship and inspiration. He can be reached at 888-663-6254, by email at phil@philwilkins.com or by visiting his website www.philwilkins.com