"We add value." These words – used left and right by advisors and agents – are critical to getting and keeping wealthy business owners as clients.

But how many advisors really add value? Believe me; wealthy entrepreneurs know which advisors add value and which ones don't.

We need advisors to help us with our investments, but what we want are partners to help us grow our businesses, create wealth, and achieve business, personal and legacy goals. If you're not doing that, you aren't adding enough value.

Sit down and think about your client's business model. What can you do to protect his business and financial interests? How can you help her make her company more successful? Can you make useful connections? Consider these strategies.

1. Brainstorm ideas that can increase profits, minimize expenses, and reduce costs. For example, if your client pays expenses by check, you can recommend the use of a debit card that awards "points." The bills get paid, and your client saves money on business trips, vacations or incentives for employees.
2. Identify opportunities to reduce hassles for your clients and their employees. Be proactive in seeking out resources and tools such as online bill paying, to help them improve business processes so their day-to-day, monthly and annual activities run more smoothly.
3. Do your utmost to raise your clients' visibility in the community. Review your list of contacts to see if you can make a valuable introduction. Look for places where your clients could speak or be published. Perhaps you can even arrange for them to receive an award.

Wealthy entrepreneurs welcome initiative. They expect their advisors to make their lives easier while helping them build their businesses, grow their assets, and protect their families. Do that for your clients, and you really will be adding value. In return, they will sing your praises to their friends and associates.

Want to add more value to your client relationships? Call Phil Wilkins at 888-663-6254.

Phil Wilkins – speaker, consultant, author, entrepreneur.
Phil's strategies for success can help your company:

• Attract wealthy business-owners as clients
• Strengthen and grow your business
• Build vital relationships through networking
• Cultivate leadership.  
• And enjoy a balanced life.

For more information, visit www.philwilkins.com, or e-mail Phil at phil@philwilkins.com

To book Phil for your next conference or in house event contact Teresa at Teresa@philwilkins.com or call Toll free:  888-663-6254

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Own Your Business, Own Your Life!  is an electronic newsletter distributed to our clients and colleagues to help them sell more goods and services by developing people. Portions of this newsletter may be reprinted in your organization or association newsletter, provided the following credit line is included:

Phil Wilkins is the CEO of Diverse Wealth Systems, which empowers businesses and sales professionals to sell more goods and services by leveraging diverse ideas, people and systems. He presents keynotes on client acquisition, connecting to the diverse community, the power of entrepreneurship and inspiration. He can be reached at 888-663-6254, by email at phil@philwilkins.com or by visiting his website www.philwilkins.com